Well, I managed to find a good discussion, but it quickly clarified what went wrong with OKCupid and why I shouldn’t waste any more time here. My rewording of the premise of the original post would be “OKCupid should have a financial model that is aligned with the interests of the members who have the goal of happy marriage.” Then this threat revealed that Match (presumably match.com) has acquired OKCupid and it is obvious we should “abandon all hope ye who enter here.” There is a historical reason why I want to retain a link to OKCupid, but NOTHING that match.com would care about and I am now totally indifferent to the continued survival of OKCupid. Rephrasing that last part, the corporate cancerism has eaten OKCupid and its extinction is no real loss.